KPMG

 

KPMG is a professional service company, and is one of the Big Four auditors. KPMG employs 162,000 people and has three lines of services: audit, tax, and advisory. Its tax and advisory services are further divided into various service groups. Its global headquarters are located in Amsterdam.

Non-Executive Director Newsletter cover
Non-Executive Director Newsletter inside spread
 

The Project

To write and edit KPMG’s Non-Executive Director newsletter.

The Issue

The newsletter appeared only periodically and had few interviews profiling the non-executives taking part in its business breakfast programme – one of KPMG’s key goals for the publication.

The Solution

We developed a quarterly editorial and production schedule and persuaded KPMG to reduce the number of people involved in signing off the editorial. Working with the client, we interviewed the most interesting and highest profile individuals from its non-executive breakfast club and built the publication around those people. The newsletter became an important thought leadership and advocacy tool for KPMG’s non-executive director service.

From The Client

“Smith de Wint has freed up a lot of my time by ensuring that editorial projects run smoothly and on schedule.”

David Bishop,
Partner, KPMG

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