Institute of Risk Management

The IRM is the leading body for professional Enterprise Risk Management. They help build excellence in risk management to improve the way organisations work. The IRM provide globally recognised qualifications and training, publish research and guidance and set professional standards.in Europe.

The Project

To rebrand and relaunch Enterprise Risk, IRM’s quarterly print membership magazine, and to create a weekly online version of the magazine.

The Issue

IRM’s established magazine did not promote its strategic aims and it seldom covered membership activities in the UK and overseas.

The Solution

Working closely with IRM’s executive team and marketing people, Smith de Wint renamed and rebranded the magazine. We helped devise an editorial strategy for the print and online magazine that better represents both IRM’s advocacy initiatives, and the work of its members worldwide. We also work with the institute and its strategic partners on other communications projects.